Yahoo! has finally unveiled their new logo on Sept. 4, after a 30-day process of posting logo versions and leaving themselves susceptible to public feedback.
http://www.yahoo.com/dailylogo
So far, the new logo seems to be receiving some pretty harsh criticism—from both the general public and the design community—which reflects past failures of long-time companies’ attempts to revamp their logo (see: Gap as a great example: http://mashable.com/2010/10/11/gap-logo/).
Perhaps it just goes to show how much public perception sometimes weighs on branding, and the importance of keeping the integrity of a brand, particularly when the brand is a well-established one with legions of loyal customers. As much as a logo sometimes seems like a minor detail, it certainly does carry a lot of heft when it comes to its connection between us (the consumer) and its respective company. – Jen