Yahoo! has finally unveiled their new logo on Sept. 4, after a 30-day process of posting logo versions and leaving themselves susceptible to public feedback.
So far, the new logo seems to be receiving some pretty harsh criticism—from both the general public and the design community—which reflects past failures of long-time companies’ attempts to revamp their logo (see: Gap as a great example: http://mashable.com/2010/10/11/gap-logo/).
Perhaps it just goes to show how much public perception sometimes weighs on branding, and the importance of keeping the integrity of a brand, particularly when the brand is a well-established one with legions of loyal customers. As much as a logo sometimes seems like a minor detail, it certainly does carry a lot of heft when it comes to its connection between us (the consumer) and its respective company. – Jen